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Wednesday, May 2, 2012

The Ultimate Challenge

We're just two short weeks away from starting Beachbody's Ultimate Reset, a 21-day detox program designed to hit your body's "reset" button. I've been stalking several coach's Reset Facebook pages, and so far I hear nothing but good things. I'm pumped to start this!

Zach and I were saying last night that we're hoping that the clean eating and vegan diet won't shake us much, because that will mean we're doing pretty well on our own. The two main challenges I see come in week three, when I have to make a one-year-old's cupcakes and birthday cake, and the Memorial Day summer kick-off pool party. Grilled veggies, anyone?

Beachbody's CEO Carl Daikeler had a fantastic post about the Reset the other day that I am reposting here. He talks about the collateral benefits of the Reset that he didn't expect when the program was being developed.

If you're interested in joining our group that starts on May 16, send me a message to find out how to order your ULTIMATE Reset.

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“Ultimate” is for both the experience, the outcome, and also the level of effort I put into finishing my 21 day Ultimate Reset.

My wife Isabelle has been designing detox programs for some of the biggest stars and professional athletes for over two decades. So when I told her that some people were using Shakeology as a 3-day cleanse program, she said “That’s not a cleanse. That’s just a shake diet. I don’t advise it.”  Then since I had never done a cleanse, I asked her what the fundamentals of cleansing are and she didn’t miss a beat. “Let me and Darin (Olien) work something up and we’ll let you take a look at it.”

That was two years ago. And now I am proud to announce that just like Shakeology raised the bar on great tasting meal replacement shakes with unprecedented nutrition, the Beachbody Ultimate Reset they created now raises the bar on the concept of giving your internal organs a real fresh start, of flushing out toxins, of gently and naturally cleaning out years of waste blocked in the intestinal tract, and of revving up your metabolism with 21 days of healthy eating.

Get ready for the clouds to part, and a ray of sunshine to hit you as you experience a burst of vitality like you never thought was possible. You are about to get reset!

It is a three week program, with 3 phases, first cleaning up the diet and preparing the body to cleanse. By week two we have taught you how to eat Vegan (and like it!) while you have a week of cleansing and detoxification. Finally, in week three you restore the healthy flora to the GI tract and let the body completely reset itself from years of pollutants, caffeine, junk food and toxins.

If your experience is anything like our first 200 people in test groups, by the halfway point your eyes will see more clear, your energy will be through the roof, and you will feel healthy. You will feel stronger, more alive, and more vital than you can imagine.

I had an amazing experience: Down 10lbs in 21 days. Cholesterol dropped 42 pts. LDL (bad cholesterol) down a whopping 35%! Yes me, a devoted meat-eater, have had fruits, vegetables, and healthy grains every day for the past three weeks, and am currently eating vegan at least two days a week to maintain my results. I have discovered foods and particularly vegetables and grains that I never tried before. I feel healthy, a whole lot of healthy.

While going through the process, and now that I see the comments and feedback from the 3,000 people who are in their second week doing the reset since we launched it, I noted the top five reasons the Beachbody Ultimate Reset is a game changer for Team Beachbody:

#5. Friends
I have been impressed by how this process has helped me get to know the participants in our reset group.
We followed the program together on a private Facebook page we set up. You will find that incredible friendships are created when you go through this, as you help each other stay with it, show your compassion balanced with support. Not many opportunities build relationships. This one does and that’s good for your life, and good for your business.

#4. Healthier Home
Isabelle and I did the Ultimate Reset at the same time. She always eats the way it’s outlined in the reset recipe guide. But for this 3 weeks, we were both eating this way. She was helping guide me through it, and we both were talking about our experience with the program. It was really nice to share this together, and I think other couples who are doing it are having the same “walk through fire together” experience. And the kids are seeing this and asking questions/trying the foods too. Nothing better than a good example set at home. My daughter is eating vegan with me on my vegan days, and cutting out red meat. I have even spoken to coaches who sold old clothes they had not worn in years, taken up cooking for the first time in their lives, even redesigning their entire kitchens around a healthier lifestyle!

#3. You Transform Your Diet First
By week two I had literally transformed my diet, and my understanding of how to eat to lose weight without starving. If I had done this before Power 90 and P90X, my results would have been even better, but I also know I would have had even healthier outcome. The Ultimate Reset is a great way to do the hardest thing about transformation from my perspective; change the way I eat. People who follow this program will be so primed to do one of our fitness programs, and they will get such amazing results that the flood of success stories will be unprecedented.

#2. Not a Victim Anymore!
Some people like the freedom of living at the mercy of circumstances. Not me. And not our best coaches or success stories. These are people who, once they discover the reality that well-being is in your control… it’s not about drugs, surgeries, big bones, or “society,” but that our health and well being is a direct result of our choices, our emotions, and the willingness to learn from past choices to instead produce a better outcome. There’s no such thing as making the same mistake twice, because the second time is a choice when you become aware. That means YOU are in control of you. The trick then is accepting that responsibility, and working toward making improvements like you will achieve with the Ultimate Reset without putting yourself down in the process. It’s an exciting tight rope. And it’s waiting for anyone willing to step up and take it on!

#1. 21-Day Beachbody Challenge Groups lead to even more groups!
The number one reason the Ultimate Reset is worthy of the “Ultimate” name is the dramatic impact it will have on you and the people around you. And that means it will affect your business just as dramatically. If I was a coach my goal would be to build a new Beachbody Challenge group around the Ultimate Reset every week.  I would support each group in its own private Facebook page. I would build those groups around these top reasons to do the reset. And I would ask everyone in those groups to let me know when someone they know is interested, because you can’t do a 3-week lifestyle change like this without people noticing and asking questions. I suspect over the course of 3 weeks, each group would generate enough prospects to build another group of 6-10, and each group would lead to at least one person seeing the value of being a coach to lead groups of their own. And going into the second half of each reset, I would transition interested participants into a fitness program to start gradually after the third week. Once you start feeling this good, you get motivated to feel better, and that’s when it’s time to do a 90 day challenge with one of our fitness programs and Shakeology.

With our mission of helping people achieve their goals to lead healthy fulfilling lives, we never pulled punches. We are challenging people to take on something incredible, to overcome their own obstacles and truly achieve their own magnificence. The Beachbody Ultimate Reset not only brings it together, it achieves it in only 21 days.

I never expected all that, but I have come to expect these unexpected positive outcomes once we take a bold step toward living a healthier lifestyle. And that’s the Beachbody difference. The ULTIMATE difference.

People improving their own lives. People enhancing the lives of the people they touch. It’s the perfect business model if you ask me!

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Workout of the Day
Les Mills Pump: Pump & Shred, Core

Pump & Shred is my favorite Pump workout because of British Rachel, who channels Austin Powers during the warm up: "Which way are your headlights pointing?...Yeeaaaahhhhhh!!" Plus I love Sheldon the squat king. 

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